VALIDATION METHODOLOGY

Why these eight modules?

A viable next step requires more than an attractive idea: customer, purchase moment, offer, price, acquisition, risk and adoption must connect.

01

Customer & Purchase Context

02

Value Proposition & Credible Copy

03

7-Day Minimum Test

04

Pricing & Offer Design

05

Sales Page Decision Path

06

Low-Cost Acquisition Experiment

07

Risks & Fatal Assumptions

08

Evidence-Based Product Path

Apply the method